Marketing Guide


		Practical Help to Grow Your Business
Sales and Marketing The Professional Adviser About Us Contact Us Home	Marketing Guide The basis of successful Marketing is a Marketing Action Plan, and the basis of a successful Marketing Action Plan is a comprehensive Marketing Strategy. But don't worry. In my Guide to Marketing, comprehensive doesn't mean hundreds of pages! Comprehensive means gap-free! Starting with an understanding of the three principles which underpin any commercial organisation - big or small, old or new, B2B or B2C, products or services - and an appreciation of how 21st Century business has evolved away from the ideas of the late 20th Century, the task is relatively straight forward. All customers unfailingly need to take the same series of steps through your Marketing and Sales process in order to move from being oblivious of your existence to being your best customers and your best salesmen! You have to ensure those steps are there, ready to be taken. And in planning how the design and construction of those steps you need to ensure you're obeying all the empirical 'Laws of Marketing', and not fighting inevitable failure in the way that alchemists sought the Philosopher's Stone or inventors tried to patent perpetual motion machines! Free Help and Advice from David Winch Sign up now to be up to date with - and take full advantage of - the available Marketing Guide for B2B SMEs. Fill in your details and start receiving my FREE, regular bulletin. First Name: Last Name: E-Mail: Ask me your Sales and Marketing questions. [Optional] I'll answer them in my blog. By filling in your details above you agree to receive emails from David Winch. We will contact you to keep you appraised of developments in the business world and Sales and Marketing in general and at David Winch in particular. You can unsubscribe or opt-out at any time. Rest assured we won't in any circumstances share or sell your data with anyone. We detest spam just as much as you.		Marketing Tips Free ideas to help you improve your Marketing are available from our Marketing Advice area. Read More
			Marketing Tutorial Marketing can be taught. When you learn more about how to go about it in one of the right ways, your business will improve. Read More
			Laws of Marketing Marketing, like the rest of the Universe, is controlled by a set of fundamental laws. Read More
			Marketing Planning Planning your Marketing and creating a Marketing Plan are not necessarily synonymous. Read More
			Product Marketing Knowing who your customers are, what they want, how they want to buy it, and supplying it, is the specialism of Product Marketing. Read More
			Promotion Advice Promotion is a Marketing specialism. It's what people generally mean when they incorrectly use the term 'Marketing'. Better, more effective promotion means more business for less investment. Read More
			Marketing Examples A few case studies from which you might gain ideas to help you improve your Marketing. Read More

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