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Sales and Marketing If Marketing is "The entire process of getting and keeping customers who pay you, so you make a profit", then Sales must be a part of Marketing and not the other way around. As customers are taking the path from oblivious ignorance of your existence to being so aware and so familiar with you and how you are uniquely placed to provide the pain relief they want that they will contact you to seek your help, you have been Marketing! Guiding a prospect along the journey from expressing an interest in, or an intent to, purchase, through their first purchase and into that state called "loyal customer" is Sales. And ensuring that the first-time purchaser is aware of what else you can provide - and which they want - and encouraging continued two-way communication so that Sales can create loyal customers out of them, and letting them easily tell the rest of the market how brilliant they think you are and why, is once again Marketing. Free Help and Advice from David Winch |
Business Growth Visit our Business Growth area and discover how to achieve your goals. Business growth is the key, the definition almost of business success. Future growth of a business can be planned and caused to happen. |
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Getting Started in Business Seek advice from a Professional Business Adviser - at the planning stage, not when you've wasted your savings and all the money you could borrow! To access our Getting Started in Business section |
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Marketing Tips Free ideas to help you improve your Marketing are available from our Marketing Advice area. |
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Sales Help The best results come when the Sales function is an integral part of a well-planned overall Marketing strategy - Help is at hand! |
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