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Getting Started in Business
All too often the realisation that professional business advice is available, and more crucially taking advantage of it, does not occur until after the business
actually starts. "I've been to the bank, borrowed as much as they'll lend me, spent it, and now I need help," is not as uncommon as you might think!
Advertising salespeople are paid to sell advertising space; printers can only charge you for what they print; and stationers can make more profit from
bespoke work like letterheads and compliments slips. Business owners should spend money because they know it's correct to do so, because they already know
how they will measure the return and can compare it to their goals. They should not spend money just because someone told them they should!
"More money is wasted on inappropriate Marketing than on any other human activity outside of Government," say Al Reis and Jack Trout in their book,
The 22 Immutable Laws of Marketing.
By seeking professional advice, and developing sensible strategies and action plans, you can severely limit the risk of your new business failing and
set out on the right road to profit, starting then and there. The advisors might even prevent you starting a business guaranteed to have no
hope. Reputable business advisors remember that they were in your position once and will do their utmost to help you, for a fee that represents sensible
value for you.
Free Help and Advice from David Winch
Sign up now to be up to date with - and take full advantage of - the available Business Start-Up Advice for B2B SMEs. Fill in your
details and start receiving my FREE, regular bulletin.
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Financial Profits
Just in case you only know how to focus on non-financial profits, here's some assistance on the money side.
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