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  Practical Help to Grow Your Business  




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Telephone Sales

Free Help and Advice from David Winch
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Sales Help

The best results come when the Sales function is an integral part of a well-planned overall Marketing strategy - Help is at hand!

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Sales

Sales is an important part of the overall 'spectrum' of Marketing activities.

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Sales Language

Sales language should be 'customer-speak' not 'me-speak', sales jargon, clichés or outdated analogies.

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Pricing

How do you set your prices?  Is it cost plus?  By comparison with what your competitors are charging?  Or do you sell your time at a fixed price per hour or per day?

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Deal Making

Sales is not a zero-sum game.  For every winner, there does not have to be a loser.  The best deals leave both parties winning.

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Negotiation Skills

A price ticket is technically an invitation to trade.  Outside of retail, many prices are arrived at after a discussion called a negotiation.

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Account Management

Keeping customers is far less costly than getting new ones, so get good at looking after them.

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