Account Management


		Practical Help to Grow Your Business
Sales and Marketing The Professional Adviser About Us Contact Us Home	Account Management In some organisations there is a differentiation between Sales and Account Management. Sales get the first deal from a new prospect, and Account Management get all the rest of the deals over the lifetime of the customer relationship. In smaller organisations particularly, an individual will need to 'wear both hats'. Getting repeat business doesn't happen automatically! It requires the maintenance of the relationship, regular communication and, strange as it may seem, remembering to ask for further orders! Free Help and Advice from David Winch Sign up now to be up to date with - and take full advantage of - the available Account Management Advice for B2B SMEs. Fill in your details and start receiving my FREE, regular bulletin. First Name: Last Name: E-Mail:		Sales Help The best results come when the Sales function is an integral part of a well-planned overall Marketing strategy - Help is at hand! Read More
			Sales Sales is an important part of the overall 'spectrum' of Marketing activities. Read More
			Sales Language Sales language should be 'customer-speak' not 'me-speak', sales jargon, clichés or outdated analogies. Read More
			Pricing How do you set your prices? Is it cost plus? By comparison with what your competitors are charging? Or do you sell your time at a fixed price per hour or per day? Read More
			Deal Making Sales is not a zero-sum game. For every winner, there does not have to be a loser. The best deals leave both parties winning. Read More
			Telephone Sales The Telephone is a powerful Sales tool in educated hands! Read More
			Negotiation Skills A price ticket is technically an invitation to trade. Outside of retail, many prices are arrived at after a discussion called a negotiation. Read More

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