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Overview

Pricing is the most important of the four Ps of Marketing (Place, Product, Promotion and Pricing).  It transmits the most important message - What you think your "stuff" is worth!
This is a far louder message than advertising or any other form of promotion!  Consequently, more resource should be devoted to Pricing than to any of the other three, not less.  Downplay the importance of pricing or, heaven forbid, ignore it altogether and you're on the path to oblivion.
Price is the only tool available to you to capture your share of the value your efforts create for your clients, to get paid what you're worth.  In your marketing strategy, Price needs to be aligned with Place, Product and Promotion in order to create a viable value proposition.
It's vital that your firm or business has a pricing policy – a pricing strategy – and a pricing champion.  You need the skill, discipline and culture to put as much creativity into your pricing as you are able to put into your product design and your marketing materials.
If you think it's as easy as fixing a 'fair' price, then can I ask who decides what is fair?  It must only be you who is in control of your pricing!  Never allow competitors to determine your prices.  They have no interest in your long term survival.  When dealing with professional buyers, you'll need professional Pricers on your side.

Are Your Clients Really Price-Sensitive?

Do your clients buy on just price?  Will they shop around, trying to drive the price down by getting one service provider to undercut their competitors just to get the business?  Really?
If you were on the operating table, would you say, "No!  Get me the cheapest heart surgeon!"?
The truth is, your clients aren't price-sensitive at all!  But they sure are value-conscious.  Your clients only buy on price when you haven't given them any reason not to!  And value is that reason.
You see a lot of businesses advertising low prices, sales and special bargain offers.  A lot of other businesses copy them, believing that the only way they can compete is on price.  This is misguided and a route to disaster for most.  The way to compete is on value!  Offer loads of things that you are certain your ideal customers will find valuable and this will give you the edge.
If you're a business owner seeking better ways to differentiate yourself than continually reducing your prices, you've come to the right place.  How much more profitable could you be if you were presenting to the right clients and prospects what they want to buy, at compelling prices – prices that deliver enormous value for money, to both of you!
You can if you are working with David Winch!
This site introduces my material and my methods - much of it free to business owners who are committed to improving their Sales and Marketing.  You might be interested in the Pricing and Selling page, for example.  Other, more advanced resources to help you further with your marketing and selling are also available.

 

Pricing

Selling

Marketing

Lead Generation

Pricing - Some pricing strategies cause conflict with customers. You can set your prices in a way that encourages win-win!

 

Selling - Some selling strategies cause conflict too.  But you can sell in a way that encourages win-win as well!

 

Marketing - Great Marketing is more than promotion.  Your strategy must integrate best Marketing practice in all areas.

 

Lead Generation - Leads are your business's life blood. From customers or stone-cold, you need the best you can get.

 

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently.  Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings.  As with any business or training, each individual's results may vary widely.  Each individual's results depend on his or her background, dedication, desire, motivation and particular applications.  Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice.  Results are not guaranteed.  Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results.  No guarantees of specific results are expressly made or implied. ©2016 David Winch.  ALL Rights Reserved.


©2016 David Winch

DAVID WINCH'S WEBSITE
Rapidly Getting You More Customers Who
Spend More Money, More Often
0800 988 5576

Pricing — For Profit

 
 

To Get Free, Regular Help and Advice, via Email
Enter your contact details

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer

Overview

Pricing is the most important of the four Ps of Marketing (Place, Product, Promotion and Pricing).  It transmits the most important message - What you think your "stuff" is worth!
This is a far louder message than advertising or any other form of promotion!  Consequently, more resource should be devoted to Pricing than to any of the other three, not less.  Downplay the importance of pricing or, heaven forbid, ignore it altogether and you're on the path to oblivion.
Price is the only tool available to you to capture your share of the value your efforts create for your clients, to get paid what you're worth.  In your marketing strategy, Price needs to be aligned with Place, Product and Promotion in order to create a viable value proposition.
It's vital that your firm or business has a pricing policy – a pricing strategy – and a pricing champion.  You need the skill, discipline and culture to put as much creativity into your pricing as you are able to put into your product design and your marketing materials.
If you think it's as easy as fixing a 'fair' price, then can I ask who decides what is fair?  It must only be you who is in control of your pricing!  Never allow competitors to determine your prices.  They have no interest in your long term survival.  When dealing with professional buyers, you'll need professional Pricers on your side.

Are Your Clients Really Price-Sensitive?

Do your clients buy on just price?  Will they shop around, trying to drive the price down by getting one service provider to undercut their competitors just to get the business?  Really?
If you were on the operating table, would you say, "No!  Get me the cheapest heart surgeon!"?
The truth is, your clients aren't price-sensitive at all!  But they sure are value-conscious.  Your clients only buy on price when you haven't given them any reason not to!  And value is that reason.
You see a lot of businesses advertising low prices, sales and special bargain offers.  A lot of other businesses copy them, believing that the only way they can compete is on price.  This is misguided and a route to disaster for most.  The way to compete is on value!  Offer loads of things that you are certain your ideal customers will find valuable and this will give you the edge.
If you're a business owner seeking better ways to differentiate yourself than continually reducing your prices, you've come to the right place.  How much more profitable could you be if you were presenting to the right clients and prospects what they want to buy, at compelling prices – prices that deliver enormous value for money, to both of you!
You can if you are working with David Winch!
This site introduces my material and my methods - much of it free to business owners who are committed to improving their Sales and Marketing.  You might be interested in the Pricing and Selling page, for example.  Other, more advanced resources to help you further with your marketing and selling are also available.

 

Pricing

Selling

Marketing

Lead Generation

Pricing - Some pricing strategies cause conflict with customers. You can set your prices in a way that encourages win-win!

 

Selling - Some selling strategies cause conflict too.  But you can sell in a way that encourages win-win as well!

 

Marketing - Great Marketing is more than promotion.  Your strategy must integrate best Marketing practice in all areas.

 

Lead Generation - Leads are your business's life blood. From customers or stone-cold, you need the best you can get.

 

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently.  Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings.  As with any business or training, each individual's results may vary widely.  Each individual's results depend on his or her background, dedication, desire, motivation and particular applications.  Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice.  Results are not guaranteed.  Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results.  No guarantees of specific results are expressly made or implied. ©2016 David Winch.  ALL Rights Reserved.


©2016 David Winch

DAVID WINCH'S WEBSITE
Rapidly Getting You More Customers Who
Spend More Money, More Often
0800 988 5576


Pricing — For Profit


Overview

Pricing is the most important of the four Ps of Marketing (Place, Product, Promotion and Pricing). It transmits the most important message - What you think your "stuff" is worth!
This is a far louder message than advertising or any other form of promotion! Consequently...


You can look at the other pages of this site or you might just want to get started in a simple, no-cost way by receiving my regular e-mail of Sales and Marketing tips - my Success Bulletin.



Are Your Clients Really Price-Sensitive?

Do your clients buy on just price? Will they shop around, trying to drive the price down by getting one service provider to undercut their competitors just to get the business? Really?
If you were on the operating table, would you say, "No! Get me the cheapest heart surgeon!"?
The truth is, your clients aren't...


This site introduces my material and my methods - much of it free to business owners who are committed to improving their Sales and Marketing. You might be interested in the Pricing and Selling page, for example. Other, more advanced resources to help you further with your marketing and selling are also available.

 

Pricing Overview
Learn More


Pricing is the most important of the four Ps of Marketing (Place, Product, Promotion and Pricing). It transmits the most important message - What you think your "stuff" is worth!
This is a far louder message than advertising or any other form of promotion! Consequently, more resource should be devoted to Pricing than to any of the other three, not less. Downplay the importance of pricing or, heaven forbid, ignore it altogether and you're on the path to oblivion.
Price is the only tool available to you to capture your share of the value your efforts create for your clients, to get paid what you're worth. In your marketing strategy, Price needs to be aligned with Place, Product and Promotion in order to create a viable value proposition.
It's vital that your firm or business has a pricing policy – a pricing strategy – and a pricing champion. You need the skill, discipline and culture to put as much creativity into your pricing as you are able to put into your product design and your marketing materials.
If you think it's as easy as fixing a 'fair' price, then can I ask who decides what is fair? It must only be you who is in control of your pricing! Never allow competitors to determine your prices. They have no interest in your long term survival. When dealing with professional buyers, you'll need professional Pricers on your side.

Close

Get More Free, Regular Sales & Marketing Help and Advice, Delivered To Your E-Mail Inbox
Enter your contact details and receive my Success Bulletin

First Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

Get More Free, Regular Sales & Marketing Help and Advice, Delivered To Your E-Mail Inbox
Enter your contact details and receive my Success Bulletin

First Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

Really Price-Sensitive?
Learn More


Do your clients buy on just price? Will they shop around, trying to drive the price down by getting one service provider to undercut their competitors just to get the business? Really?
If you were on the operating table, would you say, "No! Get me the cheapest heart surgeon!"?
The truth is, your clients aren't price-sensitive at all! But they sure are value-conscious. Your clients only buy on price when you haven't given them any reason not to! And value is that reason.
You see a lot of businesses advertising low prices, sales and special bargain offers. A lot of other businesses copy them, believing that the only way they can compete is on price. This is misguided and a route to disaster for most. The way to compete is on value! Offer loads of things that you are certain your ideal customers will find valuable and this will give you the edge.
If you're a business owner seeking better ways to differentiate yourself than continually reducing your prices, you've come to the right place. How much more profitable could you be if you were presenting to the right clients and prospects what they want to buy, at compelling prices – prices that deliver enormous value for money, to both of you!
You can if you are working with David Winch!

Close

Get More Free, Regular Sales & Marketing Help and Advice, Delivered To Your E-Mail Inbox
Enter your contact details and receive my Success Bulletin

First Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently. Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings. As with any business or training, each individual's results may vary widely. Each individual's results depend on his or her background, dedication, desire, motivation and particular applications. Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice. Results are not guaranteed. Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results. No guarantees of specific results are expressly made or implied. ©2016 David Winch. ALL Rights Reserved.


©2016 David Winch