Get Great at Sales and Marketing

The number one message from the top entrepreneurs to other Business Owners is, "You have to spend at least 50% of your own time on getting and keeping customers!" And, as Sales and Marketing is the entire process of getting and keeping customers, this means you have to spend at least 50% of your time on Marketing. So, if you are to not waste at least 50% of your time, you need to be great at Sales and Marketing.

My Selling Without Selling Programme will help you to do just this. The Selling Without Selling Programme is a growing group of Service Professionals, Business Owners, Consultants, Partners and Directors who've all decided that they need regular personal help to ensure they fully implement the things they are learning, and become great at Sales and Marketing.

Now it's crunch time. It's time for you to make some decisions. It's time for you to decide whether to take some massive action for the good of your business, or to do not much more than you're already doing and fondly hope it happens for you. I can't make that decision for you! If you've decided you can't put off getting great at Sales and Marketing any longer, tap the button below and subscribe to the programme.

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You Will Get:

As a member of the programme you will get:

• An initial one-to-one Orientation Call
• A series of Workbooks
• Unlimited one-to-one Coaching Calls
• Downloadable personal Coaching Call recordings
• Ad-hoc access to me via e-mail and phone

plus:

• Help to define your Market Niche
• Help to create your 'Product' Range
• Help to decide your Pricing Strategy and get started on setting prices
• Assistance with creating Promotional Copy
• Help to create a Lead Page and drive traffic to it
• Advice on setting up sequences of responses and on automating the process

as well as:

• One-to-one help to craft your individual Value Questions
• Techniques to spot what a client may find of value
• Help to find a way to remember what you need to say
• Opportunities to practise and gain confidence

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What Do You Want To Avoid?

If you are the sort of business owner who wants to avoid:

• Competing in price wars
• Working excessive hours
• Only getting paid after you've achieved the results
• Not getting paid what you're worth
• Cash-flow issues
• Clients who aren't fully committed to projects
• Aggressive 'hard sell' techniques

Then you need my help to ensure Selling Without Selling works well for you.

What Would You Rather Have?

When you know you'd rather have:

• Clients begging to buy from you
• More work, and more money
• Quicker and more frequent payments
• Clients who are more delighted

In return for

• No objection handling
• No negotiating
• No order closing

You know the time has come to make the decision to join the Selling Without Selling Programme.

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The Difference It Will Make

Joining the Selling Without Selling Programme means you've decided to set yourself way apart from the majority of your competitors and put yourself in a position to achieve far better results.

Membership of the Selling Without Selling Programme includes complete access to exclusive Workbooks, one-to-one Coaching Calls and the chance to put your questions to the world's expert on the subject of value based pricing via a live phone-in. All of this is designed to ensure you are learning what great Sales and Marketing consists of and that you put the ideas into action in your own business – all to accelerate the growth of your income and profits.

Membership of the Selling Without Selling Programme is conservatively worth at least £50,000 to your business. I guarantee that, if you have kept up with the Programme, diligently implemented the ideas you will gain from Selling Without Selling and have not easily made your money back by the end of it, I will refund your payment and allow you to keep all the material.

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As A Member, Your Investment Will Mean

• More profit
• Better cash-flow
• Getting paid what you're worth
• Improved closing rate
• Lower customer acquisition cost
• More referrals
• Doing a better job
• Higher customer lifetime value
• Less stress
• Selling without really selling

That would be great, wouldn't it?

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Detailed Benefits

As a member of the Selling Without Selling Programme, you'll get:

• A series of downloadable Workbooks covering the topic of the moment
• Unlimited one-to-one Coaching Calls of up to an hour in which we discuss the topic and any other items you wish to raise
• Asked, at the end of every call, to make a commitment to take the actions necessary to put the ideas into practice
• The chance to role-play business situations in our Coaching calls so you gain confidence and familiarity, rather than making mistakes with real prospects
• Prompted to test the ideas in real sales conversations too
• Asked to talk about how you got on and we'll consolidate points from previous calls
• The ability to help clients understand for themselves the full value of having you work with them
• Help to create a means of remembering your own personalised set of Value-Probing Questions that works for you, in the heat of a sales meeting, as you need them
• The chance to see that clients will build such levels of trust and confidence in you that you rarely get asked to prove you can deliver what you say you can deliver
• The opportunity to ask the world's leading expert on Value-Based Pricing your questions, and to hear his answers
• Taught techniques to spot what a client may well find valuable, so you can suggest it – Tools for collecting the clues that put you one step ahead of the customer

Feels pretty special, don't you think?

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Your Commitment

You need to be one of that minority of Professionals that is extraordinary – someone who wants their own business to do more than just tick over. If you are one of those people who is willing to stretch their thinking and dream the big dream, then the Selling Without Selling Programme will benefit you enormously. You will be wasting your time and mine if you don't commit to:

• Allocating sufficient 'sacred' time to:
  • Reading the Workbooks
  • Regularly booking and completing at least one Coaching Call with me of up to an hour
  • Putting the lessons into practice
• Paying the programme membership fee, plus any other costs associated with 'putting the lessons into practice'
  • Such as phone calls and travelling to sales meetings
• Making available any other resources required to get the most out of the programme
• Making available any information required to get the most out of the programme
• Signing a copy of the Programme Agreement and returning it to me
• Connecting with me on Skype and having the hardware available to make good use of it

What are you waiting for? Join the Selling Without Selling Programme today!

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Getting Started

When I first started my own business I came across what I continue to believe are some very wise words. I read that you learn more from your mistakes than from your successes, but that one lifetime is not long enough to make all the mistakes you need to make in order to learn how to become successful. You need to learn from other people!

I read that this notion is the basis of most individual business success. Successful businessmen and women may be born with an aptitude but still need to be shown the skills.

Every Medallist Has A Coach

Taking this on board I started out by spending several thousand pounds to be shown how to get started at being what I wanted to be, and to be supported in doing so. Part of the deal was a personal 'mentor' who helped me enormously in the early days.

Later I came across a business expert whose advice seemed – and proved – to be both revolutionary and highly successful. He had built a multi-million pound business by applying what he was now sharing, so I started paying him several hundred pounds a year to receive regular 'portions' of his advice. I still do so to this day!

My next step was to spend several more thousands (which I'd earned by applying the earlier advice) to join the coaching programme of another business expert – again one who had applied his thoughts to his own business and been highly successful at it.

I continued to receive his advice during three years, which complemented all the other things I'd picked up. In fact he was the one who planted the seeds of what has become the Selling Without Selling Programme.

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Invest In Your Future

You need to be investing in the future of your business. If you aren't great at Sales and Marketing as well as doing what you do, you'll get left behind. Merely observing what other businesses are doing and copying it just won't work. At least 80% of what you will see is poor, verging on dreadful and the consequences of perpetuating this stuff are obvious.

Coming back to my story, at this point I looked for an alternative coach, knowing I wanted one who would fill gaps in my skills and knowledge and again who was blatantly successful as a result of 'taking his own medicine'. It didn't take me long to find such a person – in fact he heads a team of such people and I receive advice from all of them at different times – and I have been happily paying him many thousand of pounds each year for his great advice, an investment on which (like all the others) I've had a great return.

Continuing Professional Development

In all this time I was learning by doing, testing things in my own business and suggesting ideas to my customers then observing which worked better than others, even if this was in someone else's particular set of circumstances. I was not amazed either to discover that all my coaches had themselves had their own coaches and continued to share ideas with them.

During all this time I had also been gaining greatly from some highly targeted purchases of business books, many recommended by my coaches and mentors. Plus I was going to talks by business experts and meeting other business people, not just seeking customers and referrals but to absorb more of their wisdom and to get my questions answered. I also experienced the power of mastermind groups, or 'boardrooms', where your peers offer suggestions to resolve your problems, and you reciprocate.

You need to be doing something similar. You cannot afford to be complacent. You'll never know all there is to know about your specialist subject, or about Sales and Marketing. It's vital that you undertake copious amounts of Continuing Professional Development.

In the area of Sales and Marketing, make the decision today to get great at it! Tap the button and enter your details now – You're just moments away from making a major impact on your business life.

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