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My Latest Book – 'The Six Concepts Of Marketing' – You can get your Copy FREE!

So many people have so many misconceptions about Marketing – what it is and what it isn't – that I just had to write this book about the six absolutely fundamental concepts of Marketing.  So thanks for your interest.

In my view, the best definition of Marketing I've come across is this: "Marketing is the entire process of gaining and keeping customers who pay you so you make a profit and continue in business"  By this definition, Marketing encompasses not only Promotion (most people's narrow view) but all of the four Ps – Place, Product, Promotion and Price – as well as Selling.

Get your free copy of my latest book, with 90 practical sales and marketing strategies that will accelerate your income, and boost your profits.

It's a huge pleasure to be able to send you a totally free copy, and to know that you will quickly come to understand the basics of great Marketing, which in turn will set you on the road to the success you deserve and get you ahead of most of your competitors.

Fill in the form on the right and I'll immediately send you a digital (ebook) version to your email inbox!

Many business owners believe that Marketing is something that can be bolted on at any time, and done by almost anyone they give the task to, be they internal or external, and the Accountants' perception is often that Marketing is the first expense to be cut when times get tough.

I believe that every business is a Sales and Marketing business that does 'stuff' and manages money flow.  It's only in the detail that they differ.  Consequently you owe it to yourself and to your business to know what great Sales and Marketing looks like.  Even if you intend to outsource your Sales and Marketing, you need to know enough about 'great' to know when you are dealing with someone who is also aware of the same principles, and in order to recognise when a 'great' job is being done for you – as well as when it isn't!

To think that your business is somehow different is misguided.  If you believe yours is a 'stuff' business that sometimes tries Sales and Marketing, you are deluded and most likely doomed to mediocrity if not oblivion.

There may be a shift required in your mindset, just to accept the definition.  The ideas contained in this book will continually call for you to allow a broadening and shifting of your mindset and attitude towards Marketing, Sales and indeed Money and Profit.

You'll need to allow your mindset to expand and adjust in the areas of:

• Every business must be a Sales and Marketing business
• Marketing is a many-faceted process that includes selling
• Marketing is a skill that can be learned
• Marketing is often counter-intuitive if you haven't studied it
• Marketing is intuitive once you have studied it
• You need to get great at Marketing, even if you outsource its implementation
• There's rarely one 'best' answer
• What's best for you is what works best for you
• You need to test and measure ideas to find out what works best for you
• You need to be running many Marketing activities at once
• Be narrow, not broad - One size seldom fits all
• Write entirely with "What's in it for me?" in mind
• Accept and adopt a multi-step approach to your marketing, promotion and selling

Fill in the form on the right to claim your free book and I look forward to sharing the 90 practical Sales and Marketing strategies with you – strategies that will accelerate your income, and boost your profits, that you'll be able to start implementing in your business right away.

All the best,

David Winch

Author of 'The Six Concepts Of Marketing'

P.S. There are no hidden catches!  This is a genuine offer of a free book.