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The Six Concepts Of Marketing

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Get your Copy FREE!

My Latest Book – 'The Six Concepts Of Marketing' – You can get your Copy FREE!
So many people have so many misconceptions about Marketing – what it is and what it isn't – that I just had to write this book about the six absolutely fundamental concepts of Marketing.  So thanks for your interest.
In my view, the best definition of Marketing I've come across is this: "Marketing is the entire process of gaining and keeping customers who pay you so you make a profit and continue in business"  By this definition, Marketing encompasses not only Promotion (most people's narrow view) but all of the four Ps – Place, Product, Promotion and Price – as well as Selling.
Get your free copy of my latest book, with 90 practical sales and marketing strategies that will accelerate your income, and boost your profits.
It's a huge pleasure to be able to send you a totally free copy, and to know that you will quickly come to understand the basics of great Marketing, which in turn will set you on the road to the success you deserve and get you ahead of most of your competitors.
Fill in the form on the right and I'll immediately send you a digital (ebook) version to your email inbox and then on the next page, if you cover the cost of postage and packing, you'll be able to tell me where to send your full free paperback copy, signed by me – the author – too!
Many business owners believe that Marketing is something that can be bolted on at any time, and done by almost anyone they give the task to, be they internal or external, and the Accountants' perception is often that Marketing is the first expense to be cut when times get tough.
I believe that every business is a Sales and Marketing business that does 'stuff' and manages money flow.  It's only in the detail that they differ.  Consequently you owe it to yourself and to your business to know what great Sales and Marketing looks like.  Even if you intend to outsource your Sales and Marketing, you need to know enough about 'great' to know when you are dealing with someone who is also aware of the same principles, and in order to recognise when a 'great' job is being done for you – as well as when it isn't!
To think that your business is somehow different is misguided.  If you believe yours is a 'stuff' business that sometimes tries Sales and Marketing, you are deluded and most likely doomed to mediocrity if not oblivion.
There may a shift required in your mindset, just to accept the definition.  The ideas contained in this book will continually call for you to allow a broadening and shifting of your mindset and attitude towards Marketing, Sales and indeed Money and Profit.
You'll need to allow your mindset to expand and adjust in the areas of:
  • Every business must be a Sales and Marketing business
  • Marketing is a many-faceted process that includes selling
  • Marketing is a skill that can be learned
  • Marketing is often counter-intuitive if you haven't studied it
  • Marketing is intuitive once you have studied it
  • You need to get great at Marketing, even if you outsource its implementation
  • There's rarely one 'best' answer
  • What's best for you is what works best for you
  • You need to test and measure ideas to find out what works best for you
  • You need to be running many Marketing activities at once
  • Be narrow, not broad - One size seldom fits all
  • Write entirely with "What's in it for me?" in mind
  • Accept and adopt a multi-step approach to your marketing, promotion and selling
Fill in the form on the right to claim your free book and I look forward to sharing the 90 practical Sales and Marketing strategies with you – strategies that will accelerate your income, and boost your profits, that you'll be able to start implementing in your business right away.
All the best,
Signature
David Winch
Author of 'The Six Concepts Of Marketing'
P.S. There are no hidden catches!  This is a genuine offer of a free book.

 

Pricing

Selling

Marketing

Lead Generation

Pricing - Some pricing strategies cause conflict with customers. You can set your prices in a way that encourages win-win!

 

Selling - Some selling strategies cause conflict too.  But you can sell in a way that encourages win-win as well!

 

Marketing - Great Marketing is more than promotion.  Your strategy must integrate best Marketing practice in all areas.

 

Lead Generation - Leads are your business's life blood. From customers or stone-cold, you need the best you can get.

 

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently.  Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings.  As with any business or training, each individual's results may vary widely.  Each individual's results depend on his or her background, dedication, desire, motivation and particular applications.  Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice.  Results are not guaranteed.  Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results.  No guarantees of specific results are expressly made or implied. ©2016 David Winch.  ALL Rights Reserved.


©2016 David Winch

DAVID WINCH'S WEBSITE
Rapidly Getting You More Customers Who
Spend More Money, More Often
0800 988 5576

Marketing

 
The Six Concepts Of Marketing

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer

Get your Copy FREE!

My Latest Book – 'The Six Concepts Of Marketing' – You can get your Copy FREE!
So many people have so many misconceptions about Marketing – what it is and what it isn't – that I just had to write this book about the six absolutely fundamental concepts of Marketing.  So thanks for your interest.
In my view, the best definition of Marketing I've come across is this: "Marketing is the entire process of gaining and keeping customers who pay you so you make a profit and continue in business"  By this definition, Marketing encompasses not only Promotion (most people's narrow view) but all of the four Ps – Place, Product, Promotion and Price – as well as Selling.
Get your free copy of my latest book, with 90 practical sales and marketing strategies that will accelerate your income, and boost your profits.
It's a huge pleasure to be able to send you a totally free copy, and to know that you will quickly come to understand the basics of great Marketing, which in turn will set you on the road to the success you deserve and get you ahead of most of your competitors.
Fill in the form on the right and I'll immediately send you a digital (ebook) version to your email inbox and then on the next page, if you cover the cost of postage and packing, you'll be able to tell me where to send your full free paperback copy, signed by me – the author – too!
Many business owners believe that Marketing is something that can be bolted on at any time, and done by almost anyone they give the task to, be they internal or external, and the Accountants' perception is often that Marketing is the first expense to be cut when times get tough.
I believe that every business is a Sales and Marketing business that does 'stuff' and manages money flow.  It's only in the detail that they differ.  Consequently you owe it to yourself and to your business to know what great Sales and Marketing looks like.  Even if you intend to outsource your Sales and Marketing, you need to know enough about 'great' to know when you are dealing with someone who is also aware of the same principles, and in order to recognise when a 'great' job is being done for you – as well as when it isn't!
To think that your business is somehow different is misguided.  If you believe yours is a 'stuff' business that sometimes tries Sales and Marketing, you are deluded and most likely doomed to mediocrity if not oblivion.
There may a shift required in your mindset, just to accept the definition.  The ideas contained in this book will continually call for you to allow a broadening and shifting of your mindset and attitude towards Marketing, Sales and indeed Money and Profit.
You'll need to allow your mindset to expand and adjust in the areas of:
  • Every business must be a Sales and Marketing business
  • Marketing is a many-faceted process that includes selling
  • Marketing is a skill that can be learned
  • Marketing is often counter-intuitive if you haven't studied it
  • Marketing is intuitive once you have studied it
  • You need to get great at Marketing, even if you outsource its implementation
  • There's rarely one 'best' answer
  • What's best for you is what works best for you
  • You need to test and measure ideas to find out what works best for you
  • You need to be running many Marketing activities at once
  • Be narrow, not broad - One size seldom fits all
  • Write entirely with "What's in it for me?" in mind
  • Accept and adopt a multi-step approach to your marketing, promotion and selling

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer

Fill in the form on the right to claim your free book and I look forward to sharing the 90 practical Sales and Marketing strategies with you – strategies that will accelerate your income, and boost your profits, that you'll be able to start implementing in your business right away.
All the best,
Signature
David Winch
Author of 'The Six Concepts Of Marketing'
P.S. There are no hidden catches!  This is a genuine offer of a free book.

 

Pricing

Selling

Marketing

Lead Generation

Pricing - Some pricing strategies cause conflict with customers. You can set your prices in a way that encourages win-win!

 

Selling - Some selling strategies cause conflict too.  But you can sell in a way that encourages win-win as well!

 

Marketing - Great Marketing is more than promotion.  Your strategy must integrate best Marketing practice in all areas.

 

Lead Generation - Leads are your business's life blood. From customers or stone-cold, you need the best you can get.

 

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently.  Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings.  As with any business or training, each individual's results may vary widely.  Each individual's results depend on his or her background, dedication, desire, motivation and particular applications.  Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice.  Results are not guaranteed.  Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results.  No guarantees of specific results are expressly made or implied. ©2016 David Winch.  ALL Rights Reserved.


©2016 David Winch

DAVID WINCH'S WEBSITE
Rapidly Getting You More Customers Who
Spend More Money, More Often
0800 988 5576

 

Marketing



My Latest Book – 'The Six Concepts Of Marketing' – You can get your Copy FREE!
The Six Concepts Of Marketing
So many people have so many misconceptions about Marketing – what it is and what it isn't – that I just had to write this book about the six absolutely fundamental concepts of Marketing. So thanks for your interest.


Many business owners believe that Marketing is something that can be bolted on at any time, and done by almost anyone they give the task to, be they internal or external, and the Accountants' perception is often that Marketing is...


Tap the button, fill in the form and claim your free book. I look forward to sharing the 90 practical Sales and Marketing strategies with you – strategies that will accelerate your income, and boost your profits, that you'll be able to start implementing in your business right away.


All the best,
Signature
David Winch
Author of 'The Six Concepts Of Marketing'
P.S. There are no hidden catches! This is a genuine offer of a free book.

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

Free Book
Learn More

My Latest Book – 'The Six Concepts Of Marketing' – You can get your Copy FREE!
So many people have so many misconceptions about Marketing – what it is and what it isn't – that I just had to write this book about the six absolutely fundamental concepts of Marketing. So thanks for your interest.
In my view, the best definition of Marketing I've come across is this: "Marketing is the entire process of gaining and keeping customers who pay you so you make a profit and continue in business" By this definition, Marketing encompasses not only Promotion (most people's narrow view) but all of the four Ps – Place, Product, Promotion and Price – as well as Selling.
The Six Concepts Of Marketing
Get your free copy of my latest book, with 90 practical sales and marketing strategies that will accelerate your income, and boost your profits.
It's a huge pleasure to be able to send you a totally free copy, and to know that you will quickly come to understand the basics of great Marketing, which in turn will set you on the road to the success you deserve and get you ahead of most of your competitors.

Close

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

Common Misconceptions


Many business owners believe that Marketing is something that can be bolted on at any time, and done by almost anyone they give the task to, be they internal or external, and the Accountants' perception is often that Marketing is the first expense to be cut when times get tough.
I believe that every business is a Sales and Marketing business that does 'stuff' and manages money flow. It's only in the detail that they differ. Consequently you owe it to yourself and to your business to know what great Sales and Marketing looks like. Even if you intend to outsource your Sales and Marketing, you need to know enough about 'great' to know when you are dealing with someone who is also aware of the same principles, and in order to recognise when a 'great' job is being done for you – as well as when it isn't!
To think that your business is somehow different is misguided. If you believe yours is a 'stuff' business that sometimes tries Sales and Marketing, you are deluded and most likely doomed to mediocrity if not oblivion.
There may a shift required in your mindset, just to accept the definition. The ideas contained in this book will continually call for you to allow a broadening and shifting of your mindset and attitude towards Marketing, Sales and indeed Money and Profit.
You'll need to allow your mindset to expand and adjust in the areas of:
  • Every business must be a Sales and Marketing business
  • Marketing is a many-faceted process that includes selling
  • Marketing is a skill that can be learned
  • Marketing is often counter-intuitive if you haven't studied it
  • Marketing is intuitive once you have studied it
  • You need to get great at Marketing, even if you outsource its implementation
  • There's rarely one 'best' answer
  • What's best for you is what works best for you
  • You need to test and measure ideas to find out what works best for you
  • You need to be running many Marketing activities at once
  • Be narrow, not broad - One size seldom fits all
  • Write entirely with "What's in it for me?" in mind
  • Accept and adopt a multi-step approach to your marketing, promotion and selling

Close

Receive Your Free Book In Your Inbox Now!
Enter your contact details below

First Name:*

Last Name:*

E-Mail:*


Privacy Policy   Results Disclaimer
Close

 

We make every effort to ensure that we accurately represent our products and services and their potential for producing results for business owners who apply them conscientiously and diligently. Examples of sales, profits and other results are not necessarily average or typical nor intended as representations of potential earnings. As with any business or training, each individual's results may vary widely. Each individual's results depend on his or her background, dedication, desire, motivation and particular applications. Significant financial risk is possible with any business venture or opportunity if you don't do your own due diligence and get suitable professional advice. Results are not guaranteed. Everyone who implements the advice and guidance given does so with the understanding that they are responsible for creating their own results. No guarantees of specific results are expressly made or implied. ©2016 David Winch. ALL Rights Reserved.


©2016 David Winch