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"That's a bargain! How soon can you deliver?"
How can you have even more of your prospects saying exactly this
'Pricing By Value' is about far more than how you set your fees. It's about the entire Sales Conversation that culminates in prospects saying, "That's a bargain! How soon can you deliver?"When you meet a prospect and you're hoping to make a sale, the way you discover their needs and wants is a vital part of the process. You need to get the prospect to understand for themselves the value of having their problem fixed, and to then set your fees accordingly.Free yourself to delight your clients to the maximum. Most firms undercharge for their services because prospects tell them their
fees are too expensive, and they go and reduce them. The real reason for "too expensive" is explained in the DVD.
Abandon cost-plus pricing and time-based billingRight from the very first time you implement the ideas I show you, your fees will almost certainly be higher than with the old methods, yet a greater proportion of your prospects will insist they're getting a bargain, and will want you to deliver yesterday. Just as I found the first time I tried these techniques.'Pricing By Value' discusses:
'Pricing By Value' examines the things that you believe will stop you from successfully applying the techniques I teach you. Within days you will
be successfully putting these ideas into practice.
These techniques really work!Clients will beg to buy from you, and you will rarely be challenged on price ever again!"Conducting meetings as David suggested has produced some outstanding results for me. The fees that I actually collect
have increased by a step change but more importantly, in all cases the client/advisor bond is much stronger and this has led to lots of incremental business. "I would recommend 'Pricing By Value' to anyone who currently bases their pricing on estimated time to complete a task, what they normally charge,
guessing what the competition charge, plucking figures out of the air, or any combination of these. Because you should probably be aligning your fees to
the value your clients are getting from you. It's obvious when you think about it - or at least, it is after 'Pricing By Value'!" "'Pricing By Value' has helped me talk in terms of value to my clients, so they fully appreciate what it is that I'm bringing to them. This
has changed the way I do business - Forever!"
"That's hugely profitable!"
The 'Pricing By Value' DVD is 75 minutes of intense instruction on how to set your fees in line with the value perceived by your client, and how to integrate this technique into the entire Sales Conversation. Ideas are explained for helping your prospects understand for themselves the full value of having their problems - whatever form they may take - solved by purchasing from you, and then how to complete the path that ends with agreement between both parties, such that the client is getting enormous value for a bargain investment, whilst the professional is getting a highly profitable reward.Anyone who has the responsibility and flexibility to set the price of their services when in conversation with a prospective client will derive enormous value from this DVD. Not only does it also explain why cost- and time-based billing are in neither the professional's nor the client's best interests, but it also discusses the various forces which might conspire against you implementing the techniques, and gives powerful practical methods of counteracting them.I want to be absolutely honest with everyone. This DVD is not in the form of structured lessons and exercises. It is a recording of the 'Pricing By Value' Workshop, skilfully edited to preserve as much as possible of the instruction and the mood of the event, in under half the time.This DVD is not designed to replace attendance on my 'Pricing By Value' Workshop although, if circumstances prevent attendance for whatever reason, it is an admirable
substitute. Attendees at the Workshops will also find it a considerable aide memoire for the future, and that it offers the opportunity for unlimited
refresher training at no further cost.
If you would rather pay by bank transfer or cheque, please request an invoice below. Please note: Your DVD will not be sent to you until cleared funds are received.Can you afford to miss out on 'Pricing By Value'? Buy your copy NOW!David Winch
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