Practical Help to Grow Your Business  

"That's a bargain!  How soon can you deliver?"

Bookings Now Closed!

Find out how to have even more of your prospects saying exactly this!

Come to my 'Pricing By Value' Workshop

My 'Pricing By Value' Workshop on September 29th is about far more than how you set your prices.  It's about the entire 'Sales Conversation' that culminates in prospects saying
"That's a bargain!  How soon can you deliver?"

When you meet a prospect and you're hoping to make a sale, the way you discover their needs and wants is a vital part of the process.  You need to get the prospect to understand for themselves the value of having their problem fixed, and to then set your prices accordingly.  You need to check their reaction to all the elements of your proposed solution before you commit yourself to a firm proposal, and ideally you want to reach an agreement at that meeting.

Abandon cost-plus pricing and time-based billing and you free yourself to delight your customers to the maximum.  Most businesses undercharge for their products and services because prospects tell them their prices are too expensive, and they go and reduce them.  What prospects really mean is that the price seems too high when set against the value of the solution, as currently understood by the propsect!  But they are taken at face value!

Right from the very first time you implement the ideas I will show you, your prices will almost certainly be higher than with the old methods, yet a greater proportion of your prospects will insist they're getting a bargain, and will want you to deliver yesterday.  Just as I found the first time I tried these techniques.

On the Workshop, we will discuss:

• The many downsides of cost-plus pricing and time-based billing
• The five biggest mistakes which are commonly made in traditional sales conversations
• The four individual conversations that together make a better sales conversation
• The many reasons why both parties gain enormously from a better sales conversation

On the Workshop we will also examine the things that you believe will stop you from successfully applying the techniques I will teach you.  Within days you will be putting these ideas into practice, based on the exercises and role-plays in the Workshop.

Bookings are now closed! for my half-day Workshop on September 29th in Cambridge, so you have missed the chance to discover how you can make these ideas work for you too.  You could have just chosen the option you felt was right for you.

Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £125.00 +VAT, total £143.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a free DVD of the Workshop (worth £100) Pay £150.00 +VAT, total £172.50
Workshop, lunch, free DVD of the Workshop (worth £100), and 3 months personal coaching and mentoring (worth £1,500) Pay £250.00 +VAT, total £287.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

These techniques really work!

Customers will beg to buy from you, and you will rarely be challenged on price ever again!

"Conducting meetings as David suggested has produced some outstanding results for me.  The fees that I actually collect have increased by a step change but more importantly, in all cases the client/advisor bond is much stronger and this has led to lots of incremental business.

"David Winch is a great exponent of this methodology and I consider myself very lucky to have been trained by him."
- Nigel Denny, Cornerstone Management Initiatives Ltd.

"What I got was an extremely well thought out methodology for pricing that benefits both me AND my clients.

"I would recommend this course to anyone who currently bases their pricing on estimated time to complete a task, what they normally charge, guessing what the competition charge, plucking figures out of the air, or any combination of these, because you should probably be aligning your prices to the value your clients are getting from you.  It's obvious when you think about it - or at least, it is after going on the course!"
- Julian Price, inCharge.co.uk

You will help your customers to think Return on Investment, and they'll scarcely let the word
cost enter their heads

Bookings are now closed! for my half-day Workshop on September 29th in Cambridge, where I would have shared techniques with you that you could have implemented within days.  You could have just chosen the option that seemed right for you.

Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £125.00 +VAT, total £143.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a free DVD of the Workshop (worth £100) Pay £150.00 +VAT, total £172.50
Workshop, lunch, free DVD of the Workshop (worth £100), and 3 months personal coaching and mentoring (worth £1,500) Pay £250.00 +VAT, total £287.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

'Pricing By Value' Workshop

You will help your customers understand what they really want more clearly, and you will find yourself delighting them even more.  By offering them what they now know they really want,
you'll hardly have to 'sell' anything at all.

You will become known as the expert of choice and this will lead to more, high quality, highly qualified referrals

Bookings are now closed! for my half-day Workshop on September 29th in Cambridge, where you could have discovered exactly how you might have done this.  You could have just chosen the option that sounded right for you.

Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £125.00 +VAT, total £143.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a free DVD of the Workshop (worth £100) Pay £150.00 +VAT, total £172.50
Workshop, lunch, free DVD of the Workshop (worth £100), and 3 months personal coaching and mentoring (worth £1,500) Pay £250.00 +VAT, total £287.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

The Workshop will be held in the Old Library of Sidney Sussex College, in the very centre of Cambridge, on Tuesday September 29th, where you will have unrestricted access to me and the techniques I have used to 'raise my game' in this way.

Check-in is from 9:00am for a prompt 9:30 start; refreshments will be served on arrival and in the mid-morning break.

The Workshop will close at 1:00pm, followed immediately by a two-course buffet lunch in the College Dining Hall.

Substitutions can be made at any time up to noon on Monday, September 28th.  Just e-mail me david@davidwinch.co.uk with the details.

The option to request an invoice and pay by cheque or Bank transfer is now no longer available.

Can you afford to miss this Workshop?  Register Next Time!

David Winch
Restorative Therapy for Sales and Marketing
Practical Help to Grow Your Business

M: +44 (0)7940 703895
Skype: davidjwinch
E: david@davidwinch.co.uk