Practical Help to Grow Your Business  

Higher Fees and More Yesses?

Come to my 'Pricing By Value' Workshop

What You Missed on July 15th

"The course was much more than I had expected.  My simple view of Pricing for Value was overturned by a very useful taxonomy of the sales conversation which led much more naturally towards a value based price than my fevered imagination had suggested.  Even the most timid consultant will find this conversation structure effective and principled.

"The model sales conversation can still be used for Fixed Price negotiations and as a method to winkle out consultancy opportunities from even a commodity sale.  Excellent value and I recommend it unreservedly." - CV


"This will give me the ability to present my business services in a credible way as I have a better understanding of how to price by value.  It will greatly improve my attitude and outlook, as well as my company's profits." - SH


"I will be immediately using the techniques learned, for example not fixing the problem until the client has agreed to pay.  This will greatly impact my own ability to make a difference, and to keep doing so time after time." - BB

Find out how to increase your prices and have even more of your
prospects saying, "That's a bargain!  How soon can you deliver?"

My Workshop in London on July 15th is about far more than how you set your prices.  It's about the entire 'Sales Conversation' that ends in almost certainly higher prices but with prospects saying, "That's a bargain!  How soon can you deliver?."  You'll hardly have to sell at all!

When you meet a prospect, and you're hoping to make a sale:

• Discovering their needs and wants is a vital part of the process
• The way you do this plays a huge part in your success
• They need to understand for themselves the value of having their problem fixed
• You need to set your prices accordingly

Right from the very first time you implement the ideas I will show you, your prices will almost certainly be higher than with the old methods, yet a greater proportion of your prospects will insist they're getting a bargain, and will want you to deliver yesterday.  Just as I found the first time I tried these techniques.

After looking at the many downsides for both the client and you of charging for your time, most of the Workshop will be spent discussing and practising the individual conversations that make up a better sales conversation, and better ways of setting your prices.

Within days you will be putting these ideas into practice, based on the exercises and role-plays in the Workshop.

Join my Workshop on July 15th in London, and discover how you can make these ideas work for you too.  Just choose the option you feel is right for you.  Bookings must close at midnight on Thursday July 8th.

Click Pay Now to use your PayPal account, credit or debit card
Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £250.00 +VAT, total £293.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a DVD of the Workshop (worth £99) Pay £285.00 +VAT, total £334.88
Workshop, lunch, DVD of the Workshop (worth £99), and 3 months personal coaching and mentoring (worth £1,500) Pay £500.00 +VAT, total £587.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

These techniques really work!

Customers will beg to buy from you, so you'll hardly have to sell at all!  And you will rarely be challenged on price ever again.

"Conducting meetings as David suggested has produced some outstanding results for me.  The fees that I actually collect have increased by a step change but more importantly, in all cases the client/advisor bond is much stronger and this has led to lots of incremental business.

"David Winch is a great exponent of this methodology and I consider myself very lucky to have been trained by him."
- Nigel Denny, Cornerstone Management Initiatives Ltd.

"What I got was an extremely well thought out methodology for pricing that benefits both me AND my clients.

"I would recommend this course to anyone who currently bases their pricing on estimated time to complete a task, what they normally charge, guessing what the competition charge, plucking figures out of the air, or any combination of these, because you should probably be aligning your prices to the value your clients are getting from you.  It's obvious when you think about it - or at least, it is after going on the course!"
- Julian Price, inCharge.co.uk

You will help your customers to think Return on Investment, and they'll scarcely let the word
'cost' enter their heads.

Join my Workshop on July 15th in London, and I will share techniques with you that you can implement within days.  Just choose the option that seems right for you.  Bookings must close at midnight on Thursday July 8th.

Click Pay Now to use your PayPal account, credit or debit card
Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £250.00 +VAT, total £293.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a DVD of the Workshop (worth £99) Pay £285.00 +VAT, total £334.88
Workshop, lunch, DVD of the Workshop (worth £99), and 3 months personal coaching and mentoring (worth £1,500) Pay £500.00 +VAT, total £587.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

'Pricing By Value' Workshop

You will help your customers understand what they really want more clearly, and you will find yourself delighting them even more.  By offering them what they now know they really want,
you'll hardly have to 'sell' anything at all.

You will become known as the expert of choice and this will lead to more, high quality, highly qualified referrals.

Join my Workshop on July 15th in London, and discover exactly how you can do this.  Just choose the option that sounds right for you.  Bookings must close at midnight on Thursday July 8th.

Click Pay Now to use your PayPal account, credit or debit card
Workshop, lunch and a free 30 minute 'Coaching Call' taster Pay £250.00 +VAT, total £293.75
Workshop, lunch, free 30 minute 'Coaching Call' taster, and a DVD of the Workshop (worth £99) Pay £285.00 +VAT, total £334.88
Workshop, lunch, DVD of the Workshop (worth £99), and 3 months personal coaching and mentoring (worth £1,500) Pay £500.00 +VAT, total £587.50
A receipted VAT invoice and Joining Instructions will be sent to you once your payment is processed My Money-Back Guarantee - If, by the end of the Workshop, you tell me that you are not convinced that the techniques you have been shown will increase your income and your conversion rate, I will refund your payment in full.

The Workshop will be held in the Trafalgar Room of the ICSA at 16 Park Crescent, near Regents Park tube station, on Thursday July 15th, where you will have unrestricted access to me and the techniques I have used to 'raise my game' in this way.

Check-in is from 9:30am for a prompt 10:00 start; refreshments will be served on arrival and in the afternoon break.  There will be a buffet lunch at around midday and the Workshop will close
at 3:00pm.

Substitutions can be made at any time up to noon on Wednesday, July 14th.  Just e-mail me david@davidwinch.co.uk with the details.

Can you afford to miss this Workshop?  Join NOW!

Copyright ©2010 David Winch