Stop Wasting Money


		Practical Help to Grow Your Business
Sales and Marketing The Professional Adviser About Us Contact Us Home	Stop Wasting Money According to Al Ries and Jack Trout in their excellent book "The 22 Immutable Laws of Marketing", more money is wasted on inappropriate Marketing than on any other human activity outside Government. So stop wasting money! Most small businesses waste money. For most small business, advertising simply does not work, so you have to be ruthless and immediately stop any advertising that is not producing profits for you! Even if all your competitors do it, this doesn't mean they're right! If it's not producing measurable profits, it's just wasting money! If you are not a large, probably multi-national corporation, 'brand awareness' in isolation is a total waste of money! If it's going to work at all for the small business, you have to do brand awareness on the back of lead generation. And you need to monitor most carefully whether each and every lead generation activity is working for you. Free Help and Advice from David Winch Sign up now to be up to date with - and take full advantage of - the available Techniques to Stop Wasting Money for B2B SMEs. Fill in your details and start receiving my FREE, regular bulletin. First Name: Last Name: E-Mail:		21st Century Sales & Marketing Stop Wasting Money, Invest in Profitable Strategies, and Avoid Disappointing Sales and Profits Read More
			The Customer Journey Prospects need to see a clear route to their objective, and you to yours! Read More
			Rapport Building If relationships are crucial to 21st century sales, then building rapport with prospects is crucial to those relationships. And rapport building can be learned. Read More
			Trust Building People say that it takes time to build trust - Well it only does if you let it! Read More

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